Wet soggy gym bag? Forgot the plastic bag to put your wet swimmers in? Changing room lockers are rusting? Can't dry swimsuit at work? Travelling and need to pack wet swimsuit? Need to get back to hotel room and swimmers are dripping?
Public swimming pools are becoming beautiful places, the pre and post swimming experience is increasingly important to consumers. Going home with a near dry swimsuit in your bag means that you don't have to deal with the soggy mess.